One of the reasons we’re hosting Social Mix 2012 is to help the Remix Project in Toronto.
Yes, we’ll be providing great tips, strategies, case studies and much more to help you take your business and brand to the next level – but we also want to encourage the next generation of business leaders.
Hence the support of Remix. This organization helps kids from marginalized and underserved communities get ahead in life.
From Small Beginnings
Born in Charlottetown in the small Canadian province of Prince Edward Island, Amber Mac embodies all that the Remix Project is about, as far as marginalized communities go.
Primarily a farming community, Charlottetown is mainly made up of public sector jobs and call centres. Light manufacturing companies in the chemical space are also prevalent.
For the digital and mobile marketing arena, then, Charlottetown may not be the ideal environment. Yet that hasn’t stopped Amber from conquering the space and becoming a true thought leader in the space.
Early Days and Successes
The first time I encountered Amber was on the TV show, Call For Help, with new media legend Leo Laporte. (Interesting trivia fact – new media thought leader Chris Pirillo also appeared on Call For Help).
I was immediately a fan, as she made technology and online advances seem so simple – the latest trends were broken down and examined, and insights offered why this tech was something to watch.
Her easy-going style and inquisitiveness (along with the great rapport between Leo and Amber) made Call For Help one of my early favourite shows about this space.
But Call For Help was just the first time I’d heard of Amber – she had much more in her locker prior to that.
- She was an associate reporter for CBC Television in Charlottetown.
- She was a web strategist for Microsoft.
- She was a web designer at Razorfish.
- She was Director of Web Marketing at HigherMarkets.
- She co-hosted a Discovery Channel Canada special about “Science on the Red Carpet”.
- She had a weekly column for CBC Newsworld.
- She was the New Media Specialist for CityNews International.
- She launched the popular TV show Webnation.
- She was voted Best Geek Personality by NOW Magazine in 2006.
- Oh, and she also wrote the best-selling book Power Friending – Demystifying Social Media to Grow Your Business.
And that’s just a bucket list overview – Amber’s achievements are numerous, and add to her reputation as one of the smartest people on the web today.
Why We’re Excited About Amber Mac
As you can see, Amber has a huge amount of experience and is immensely respected in the digital and tech world. Considering that this can (traditionally) be a male-dominated industry, her success is a clear indication of wanting something and going after it wholeheartedly.
It doesn’t matter that she grew up in an area not known for its technical wizardry; or that she was away from the digital powerhouses of Toronto or Vancouver – Amber knew what she wanted to do and the paths she’d have to take to get there.
Sound familiar? The Remix Project wants to encourage kids to do the same, and achieve their goals no matter their beginnings. And, as Amber shows, the digital space combined with drive and hard work is the perfect playground to make these goals happen.
Who better to talk about that at our Social Mix 2012 event? Bring it on!
Social Mix 2012 - and your chance to see Amber Mac in person – is happening July 26th. Early bird pricing is still on, but only for another week. Get your tickets now!
- Mobile Minute Follow Friday Edition: @AmberMac (untether.tv)
- Join @GaryVee and @AmberMac in Toronto July 26 for Social Mix 2012 #SoMix2012 (dannybrown.me)
- TGIF at Jugnoo – Fun Fridays! (jugnoo.com)