Five Ways to Avoid the $10,000 Tweet

Cost of social media success

“We don’t need to respond.” “They’re just a troll.” “They’re not an influencer. They’re nobody.” “If we wait long enough, it will all die down eventually.” “Why don’t they call customer service like they are supposed to?” “We don’t monitor that channel regularly so sometimes we miss things.” Sound familiar? Have you or someone in [...]

Lolcats, Maggie Thatcher, and Your Social Media Strategy

The Anti Lolcat

“There is no marketing cure for sucking.” — Mark Schmulen, Constant Contact When you’re new to social media, getting people to notice you is near the top of the To Do list. How many times a day should you post? How do you get new followers? How do you even get people to notice you? But [...]

2012 – The Year of Social Media Filtering and Syphoning

social media filters

2011 was an interesting time in the evolution of social media. It was the year that many people got used to the real-time statusphere. It was the year that location-based social software really started to socially map out the “real world” and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not [...]

Don’t Become a Relic: Check Your Digital Strategy

Pay Phone Booth

This past weekend I was out and about with my son when something big happened. One of our last stops was at a local gas station. After filling up, I got back in my car and buckled up (of course). As we pulled away from the gas pump, I heard my son ask, “Hey Dad, [...]