Social Media is a Business: Social Media Presence Management
I was flattered (and a bit surprised) when Hessie and Danny over at Jugnoo asked me to speak at Social Mix 2012. We’ve been in conversation about the challenges around measuring the marketing effect of social media since we met. I guess I said something of interest. So what did I speak about? My presentation [...]
When we set out to introduce our company to the world, we were thinking BIG. We had ambitions of putting Jugnoo on the map but we didn’t have a whole lot of time to do this. We needed to raise our brand awareness and drive to meeting some short-term objectives so we put our heads [...]
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