Social Media is a Business: Social Media Presence Management
Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key [...]
Back in the day of small towns and dusty “main streets”, word of mouth was what kept the small business owners alive. That began to change as towns became cities, suburban sprawl developed, and mammoth shopping malls were built. The concept of marketing your small to medium sized business to individuals quickly became a thing [...]
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