The Six Directions of Social Media

Social media philosophy

Ancient philosophers believed life could be broken down into six different directions: Above, or Heaven – this reflects your dreams and hopes. Below, or Earth – this is your grounding and where you are now. Forward – where you want to be in your life. Backward – what you’ve overcome and left behind. Left – [...]

The Social Celebrity: Video Killed the Radio Star!

Video killed the radio star

Ahh, the promise of fame: “Kid, you’re gonna be a big star. Your face is gonna be up on billboards. You’re gonna make a lot of money. You’ve got the stuff of legends“ These days, 15 minutes of fame happens every minute of every day. The internet has transformed the way we live and consume [...]

TGIF at Jugnoo – Fun Fridays!

Adopt Me Maybe via I Can Has Cheezburger

Social Mix Super Social Extravaganza! We’re less than two months away from our very first Social Mix charitable conference, and things are really heating up! We’re bringing some of the best of the best in the social media marketing industry to Toronto’s Fairmont Royal York Hotel for a day of industry insight and thought leadership. [...]

The Truth About Social Media: White Lies and Whoppers

Lies

Raise your hand if you have never told a lie. Now, all of you with your hands up – drop them – cause you just lied. We all lie from time to time. White lies to avoid hurting someone’s feelings. Bigger lies to hide a horrible truth. “No dear, you don’t look fat in that.” [...]

Lolcats, Maggie Thatcher, and Your Social Media Strategy

The Anti Lolcat

“There is no marketing cure for sucking.” — Mark Schmulen, Constant Contact When you’re new to social media, getting people to notice you is near the top of the To Do list. How many times a day should you post? How do you get new followers? How do you even get people to notice you? But [...]

2012 – The Year of Social Media Filtering and Syphoning

social media filters

2011 was an interesting time in the evolution of social media. It was the year that many people got used to the real-time statusphere. It was the year that location-based social software really started to socially map out the “real world” and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not [...]

Social Media Is NOT About the Numbers!!

socialmarketing

It’s been one of my biggest angsts I’ve had to deal with ever since I started diving into social media – that new media has yet to prove itself. For any one company to spend the time to learn about social media they need to understand the underlying benefits, in particular, “What is social media [...]

Don’t Become a Relic: Check Your Digital Strategy

Pay Phone Booth

This past weekend I was out and about with my son when something big happened. One of our last stops was at a local gas station. After filling up, I got back in my car and buckled up (of course). As we pulled away from the gas pump, I heard my son ask, “Hey Dad, [...]

Jugnoo Presents: Social Mix

julie.2

It’s no secret that we love social media here at Jugnoo. It encompasses everything we do, and is at the heart of both our company and community. From day one, our goal has been helping businesses and individuals get noticed by making visibility on the social web simple and accessible for all. That’s why we’re [...]