Social Media is a Business: Social Media Presence Management
When @GaryVee comes to town, he makes an impact. I’ve seen him a few times already and each time he makes me question about what I’m doing as a marketer in this evolving space. At #SoMix2012 July 26, Gary was in fine form, disrupting the mindset of traditional marketers and giving them a beat-it-over-your-head-or-die approach [...]
When we set out to introduce our company to the world, we were thinking BIG. We had ambitions of putting Jugnoo on the map but we didn’t have a whole lot of time to do this. We needed to raise our brand awareness and drive to meeting some short-term objectives so we put our heads [...]
Wow. Another week has passed in a blink of an eye. It’s incredible (and a little bit frightening!) how quickly July flew by. Social Mix 2012 kept us as busy as good little Canadian beavers last week, and our incredible Social Mix speakers touched on many elements that make up a great brand experience when engaging [...]
Imagine being in a room with your best friends, your idols – with all the time in the world to kibitz, share and ask questions. Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Anything goes here: I love you, I like you and I’m so done with [...]
Social business and, by definition, Social CRM is still a relatively grey area for many businesses (and, even some of the key players in the market place advising businesses). Yet, arguably, Social CRM is probably one of the most important aspects of being in the social space for businesses of all shapes and sizes. It [...]
It’s the first day of summer here in the Northern Hemisphere (ok, at 7:09 p.m. – give or take a minute!) – and I don’t know about you, but here in Toronto we are crawling our way through a stifling heatwave - our first of the summer. Speaking of things heating up (try the veal!) our [...]
“Be yourself; everyone else is already taken.” ― Oscar Wilde When it comes to sharing your thoughts and feelings with the world online and through social media, it’s important to just be yourself. Not only will this set you apart from everyone else (because no one else is just like you), but the more your [...]
Forgive the metaphor. It’s hard to resist because I’m an Aquarius and also because the weather these days has been unseasonably summery. When you think about your social media personality are you a diver, jumper, wader or splasher?
When Jugnoo had an opportunity to connect with @GaryVee, we decided to go all out and pursue him as a keynote for the conference of our lives: #SoMix2012. After all, GaryVee personifies everything right about social media. He is a living example of how success can be achieved by the small business guy who did [...]
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