Social Media is a Business: Social Media Presence Management
This is the first part of a special two-part post from the Jugnoo algorithm and language scientists, looking at the complexity of natural language and lead gen opportunities in social media. With the massive number of conversations and buzz on the internet and social networks, businesses of all sizes are asking the same question on [...]
Many real estate agents and developers use social media to attract new business. But is there a right way and a wrong way to build customer relationships online? To find out, I spoke with two Toronto real estate agents Chris Borkowski (@CondoChris) and Mark Savel (@SavelSells). I was curious on their insights into what works [...]
Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key [...]
Twitter, the never-ending story. It’s a platform I find myself pitching to my friends and family more and more, as it has increasingly become a platform that the general public has become more open to using on a regular basis. As a result of this, people I know have been gradually joining this social media [...]
Are you trying to win new clients and keep them coming back for more? Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. There are many different ways to do this. Let’s take a look at a few commonly used tools and tactics for selling [...]
I will never forget about Social Mix 2012. The lessons I learned, the people I met or the experience I walked away with, will stay with me forever. But, before I start, let me begin by telling you how I ended up on the stage at SoMix2012.
There has been a lot of discussion lately about automated posts to social media channels and how those activities somehow miss the “being human” point of social media. I have been evangelizing the use of social media for the humanization of brands and organizations for quite some time, but even I think there are times [...]
Social media is terrifying. Anyone who tells you anything different doesn’t have a firm understanding (As firm of an understanding that the average user can have) about what social media is. Those are likely the same people who would stand at the edge of the Grand Canyon and scoff at its overwhelming vastness. It’s terrifying, [...]
“We don’t need to respond.” “They’re just a troll.” “They’re not an influencer. They’re nobody.” “If we wait long enough, it will all die down eventually.” “Why don’t they call customer service like they are supposed to?” “We don’t monitor that channel regularly so sometimes we miss things.” Sound familiar? Have you or someone in [...]
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