Social Media is a Business: Social Media Presence Management
From the Sh*t Girls Say video series, to Big Bird, binders and bayonets images created during the recent U.S. presidential debates, Internet memes have become an extremely popular way to influence and participate in social discourse and pop culture. There have been a lot of articles written lately about what it means for a brand [...]
If 2008 was a watershed year for social media and political campaigns, with Barack Obama’s much-lauded use of Twitter and Facebook, 2012 has truly seen social media take a leading role in how the U.S. election looks set to pan out. With far more platforms than four years ago, and candidates Obama and Romney both [...]
Three years ago, I detested baseball. I thought it was endlessly boring, I didn’t enjoy watching it, and I never thought I could enjoy playing it. However, a job opportunity opened up and a cursory knowledge of baseball was required. Interested in a job in the sports industry, I gave baseball a second chance and [...]
When you first joined Facebook, you connected with everybody from your sixth grade BFF to your college roommate’s little sister. You followed everyone back on Twitter — just the polite thing to do, right? When Google+ launched last year, you circled with wild abandon. Whether you’re on one network or five, building connections brings no [...]
It goes without saying that you shouldn’t believe everything you see on that internet. Between death hoaxes and photo-shopped Back to the Future images, people can be skeptical when they see things online. What about when information comes from a trusted or credible source? Online repositories like Wikipedia are vetted for errors, but people are [...]
When you’re new to Twitter, it’s easy to get stuck in the “I just don’t get it” rut. I’ve found that this often comes down to one of two hurdles: Twitter is a blank slate. Twitter is what you make of it – which means that, until you start following people relevant to your interests, [...]
It’s a tale as old as time. True as it can be. Barely even friends…..wait, I’m sorry, I went all Disney on you for a second there, but the sentiment is the same. It seems like we’ve been having this conversation ever since we’ve been talking about Social CRM systems. There are two schools of [...]
When you visit a website or blog post and hit the Facebook Like button, what’s your intent behind that action? Or, when you click the Like button on a Facebook brand page, how about that? Is it because you like the brand and/or blogger, and the message or service/product they’re providing? Perhaps you just like [...]
This is the second part of a special two-part post from the Jugnoo algorithm and language scientists, looking at the complexity of natural language and lead gen opportunities in social media. Yesterday we looked at Machine Learning – today we look at how to put the science and technology into practice. Machine learning greatly compliments [...]
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