Social Media is a Business: Social Media Presence Management
When you visit a website or blog post and hit the Facebook Like button, what’s your intent behind that action? Or, when you click the Like button on a Facebook brand page, how about that? Is it because you like the brand and/or blogger, and the message or service/product they’re providing? Perhaps you just like [...]
The new marketing meme, “Big Data” has captured everyone’s attention. The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to the mountain of datasets that have grown so large “they become awkward to work with using on-hand database management tools”, per Wikipedia. The graphic below suggests:
This week, Google’s new privacy announcement caused international outrage, as countries cried foul contending the search giant didn’t take the proper steps to consult or inform consumers prior to issuing this new policy. More importantly, it did not provide proper disclosure regarding the impact of user data under the new umbrella policy. Here’s the essence [...]
I had the privilege of speaking at Podcamp TO #PCTO2012 yesterday and chose to provide a perspective on the state of Canada and its lagging adoption of social media. The session was called: The Great Canadian Latency. Julie Tyios, also of Jugnoo, was instrumental in crafting the message on this important topic. Here’s the premise: [...]
Sometime back a few friends of mine Steve Taylor @stevenltaylor and Martin Byrne @mbyrne2323 had a philosophical and yet cynical discussion about this growing notion of the “Splinternet” which was initally coined by Doc Searles and Rich Tehrani. Thanks to Josh Bernoff of Forrester for bringing this back to light. He referred to a “Web [...]
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