Social Media is a Business: Social Media Presence Management
If all the talk about branding, image, reputation, personality, identity, motivation and marketing has your head spinning, relax: You’re not alone. Lindsay’s post, The Other Side of The Personal Branding Coin, touches on the discussion—and confusion—around personal branding. Is it the sum of the way you act, the way you look and the things you [...]
I had prepped a post for today that looked at personal branding versus reputation because, to be honest, I was beginning to lose track of where one ends and the other begins. Then Erika Napoletano came sliding onto the Jugnoo playground saying that personal branding’s kind of a loose concept anyways when it all boils down [...]
A brand is an intangible asset. It’s influential, definitive and radically important to primary, secondary and tertiary objectives in the environment in which it operates. There is a conventional or traditional way of perceiving what a brand is. Most believe it to be a logo, a tagline or an image. Different people will provide you [...]
Ancient philosophers believed life could be broken down into six different directions: Above, or Heaven – this reflects your dreams and hopes. Below, or Earth – this is your grounding and where you are now. Forward – where you want to be in your life. Backward – what you’ve overcome and left behind. Left – [...]
This past weekend’s changeover of the traditional Facebook brand Page format to the new Timeline format has some embracing the change, while others are lamenting the move. No matter your opinion on the format, it’s now mandatory. And, while the changeover may pose some challenges, the Timeline format presents new opportunities for brands to make [...]
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