Social Media is a Business: Social Media Presence Management
The new marketing meme, “Big Data” has captured everyone’s attention. The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to the mountain of datasets that have grown so large “they become awkward to work with using on-hand database management tools”, per Wikipedia. The graphic below suggests:
Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand [...]
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