Social Media Marketing Proof: Twitter Increases Sales (and Ratings)

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Twitter commissioned research firm Datalogix to discover how effective Twitter was for business. After all, the social media marketing giant is making a big play to capture more ad spend. According to the report, companies that pay for tweets have more sales than those that don’t pay. People who saw a brand’s tweets spent 8% more than those that didn’t. The report also says that people who responded to sponsored tweets helped increase sales by 12%.

As a rule, less than one percent of users click on banner ads. But promoted tweets made followers of the brand 29% more likely to follow through with a purchase than those who did not see a promoted tweet.

Meanwhile NLSN (Nielsen) has reported that when Twitter is very active around a particular program the television ratings increase 29% of the time.

At present, over half of Twitter’s advertising revenue comes from mobile (total of $1 billion in revenues in 2012). So there is speculation that the company’s planned IPO will go a little better than Facebook’s botched share launch.

About Tim Robertson

Currently collaborating on a book about Big Data, Tim Robertson has helped create an enterprise-level social media platform, taken best practices in branding to developing nations, and helped build one of the Alexa “Top 1 Million Sites in the World”. He has over 20 years experience in innovative marketing, branding, and design.

Comments

  1. No doubt about that. Interlinking posts is a good way to generate traffic. However, it is also important to know which posts are the popular ones and which posts are getting the least amount of traffic so that the latter can be interlinked with the former. Analyzing the traffic details of a site is easy with various analytic tools, but be sure to try the free ones first with the most available features.

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