Pinterest and Getty Images Hook Up

%social engagement %social listeningPinterest and Getty Images have made an agreement to share data.

Now that Pinterest has a solid cash hoard, it can afford to go out and make partnerships that can help grow interest and increase engagement in the social media site.

Getty Images is a supplier of stock photos with an archive of over 80 million still images and 50,000 hours of stock film footage. The images are leased or sold to agencies and marketing departments for everything from advertising to editorial use.

Pinterest members will often pin Getty images found in ads and websites on their own boards without knowing the source of the image or who the photographer is.

Getty will use its PicScout image-recognition technology to scan images on Pinterest and then identify what it owns rights to. The data will be added to the picture, crediting the photo to the photographer and linking the copyrights back to Getty.

That means users who are interested in using a Getty Images photo will be connected to the stock photo agency, boosting revenue for the site and photographers who are registered.

About Tim Robertson

Currently collaborating on a book about big data, Tim Robertson has been involved in both product marketing and content marketing roles at Jugnoo. He has taken best practices in branding to developing nations, helped build one of the Alexa “Top 1 Million Sites in the World”, and written for industry publications such as the Design Management Review.

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