Reddit is a social news site, where users submit content links as discussion topics. The homepage gives users a sense of what’s popular on the web right now, and there are also several sections for specific topics, which are known as subreddits.
The site works on a voting system where users can up-vote or down-vote stories. This voting system allows for the most popular and well-received topics to appear prominently on Reddit’s homepage, as well as at the top of the link’s respective subreddit. What’s really great about the site is the Wikipedia Effect – the community decides what’s good and what deserves visibility, as opposed to content displayed on search engines, where popularity is based on an algorithm.
Reddit has surpassed rivals Digg and StumbleUpon in user traffic, mainly due to its heavy emphasis on community discussion. Whether you’re a content creator who wants more exposure or you’re just looking to build your brand, Reddit can help you gain more visibility on the social web.
So, how can you use Reddit as a marketing tool?
- Submit quality content: Similar to StumbleUpon and Digg, popular links on Reddit receive extra traffic from the site. If the content is well received by the massive community of users (known as Redditors), it will receive up-votes. Quality over quantity is key here; lower-quality content will get lost as good content gets up-voted. What you submit is a reflection upon your brand, so choose wisely. Title your submission in a catchy way; it should grab a reader’s attention and make them want to read more. Ultimately, if you submit quality content, you will generate discussion and increase your exposure over Reddit.
- Get involved with the community: Don’t be content with just submitting links. Actively comment on both your own and other Redditor’s submissions. Discussion is often slow to start off, so it helps to stir discussion a bit. Offer insight to help drive discussion. It’s a great way to establish your authority or expertise in a particular area. People are more likely to check out your submissions and up-vote you (re: check out your brand) if you’ve proven yourself to be a prominent contributing member to the community.
Reddit, if used effectively, can help you reinforce you and your brand–always remember that the goal is brand awareness and, ultimately, online traffic. Happy Redditing!