No matter your opinion on the format, it’s now mandatory. And, while the changeover may pose some challenges, the Timeline format presents new opportunities for brands to make an impact in the social space.
Tell your story
Timeline provides a distinct forum for brands to tell their stories. From the large header space to the historic milestones, landing page thumbnails, and activity features, brands can use the Facebook platform to communicate with customers in a visually appealing way.
The evolution of online communications has brought storytelling to the forefront. We’ve all seen the effect social media has had on advertising and marketing practices—no longer do we lob messages at our customers and measure ROI based on eyeballs and purchases. The equation has become complicated with the impact of social media-based relationship marketing.
The fact that a brand is able to create a social-based space to tell its story is a powerful thing—you can now bring your brand’s story to a highly engaged audience in a public forum.
Communicating with your customers is crucial, but you also need to compel them to act. With Timeline’s visual focus, you can showcase appealing graphics rights in the Page’s header. The new landing page thumbnails provide valuable real estate to capture the attention of your customers. Use these supplementary landing pages to show what your brand is all about and get customers invested in your business.
Get to know Timeline’s features in order to maximize your social marketing strategy. With Timeline’s implementation, Facebook is really looking to set itself apart from other platforms by giving brands the space they need to launch and manage marketing promotions. Will your company be part of it?
Update: This new Timeline release also bring another great feature designed to help companies and their customers communicate: Messaging via Pages. Now customers can reach company representatives directly through brand Pages, and all correspondence can be handled directly through Facebook. Have you used this feature yet? Thoughts?