Social Media is a Business: Social Media Presence Management
Three years ago, I detested baseball. I thought it was endlessly boring, I didn’t enjoy watching it, and I never thought I could enjoy playing it. However, a job opportunity opened up and a cursory knowledge of baseball was required. Interested in a job in the sports industry, I gave baseball a second chance and [...]
There’s something spooky going on here at Jugnoo HQ… a chill lingers in the air, and a fog has begun to creep across the floor – which is weird, because we are on the 17th floor. The ominous strains from an organ can be hear, so faintly, and I could have sworn that the [...]
When you first joined Facebook, you connected with everybody from your sixth grade BFF to your college roommate’s little sister. You followed everyone back on Twitter — just the polite thing to do, right? When Google+ launched last year, you circled with wild abandon. Whether you’re on one network or five, building connections brings no [...]
It goes without saying that you shouldn’t believe everything you see on that internet. Between death hoaxes and photo-shopped Back to the Future images, people can be skeptical when they see things online. What about when information comes from a trusted or credible source? Online repositories like Wikipedia are vetted for errors, but people are [...]
When you’re new to Twitter, it’s easy to get stuck in the “I just don’t get it” rut. I’ve found that this often comes down to one of two hurdles: Twitter is a blank slate. Twitter is what you make of it – which means that, until you start following people relevant to your interests, [...]
It’s a tale as old as time. True as it can be. Barely even friends…..wait, I’m sorry, I went all Disney on you for a second there, but the sentiment is the same. It seems like we’ve been having this conversation ever since we’ve been talking about Social CRM systems. There are two schools of [...]
The discussion about a social enterprise and managing social media at scale has been growing. One recent example is the ebook from Sprinklr that compiles thoughts and recommendations from 30 social media experts. A good read, I enjoyed much of what was shared. I have always been a fan of what Michael Brito, Nilofer Merchant [...]
Oh, it’s that time of week again, gentle readers. That time where the sounds of keyboards clicking give way to raucous conversation, and strains of YouTubed musical hits begin to weave their ways through the halls of Jugnoo HQ. Yes, it’s Friday… but it’s not just any Friday.
A few years back, I knew a guy who always had a great idea up his sleeve. He’d share these ideas with anyone that was in his company, and tell of his grand plans for when his ideas made him rich. They would invariably involve Salma Hayek, a yacht and six months at sea… Everyone [...]
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