Converse Uses Vine to Run Social Media Marketing Campaign

Brands are getting very creative with Vine, and this is a good example of a social media marketing campaign.  Notice the partnership is with Urban Outfitters, benefiting the retailer and giving the brand exposure. Urban Outfitters, an early adopter of Twitter’s Vine app, is teaming up with Converse for a contest offering a cross-country trip [...]

Building Stronger Client Relationships with Social Networking

interiors of an office

Social business networking can help a company connect not only with its employees but also with its customers and partners. By using a combination of blogs, wikis, networks and RSS feeds, it can establish and foster the relationships that are so vital to its success.

 Social media might work less effectively if fewer people spent [...]

Brands connecting with Moms: How social media can change the way brands purchase media

I am so glad someone decided to create a visualization for this. @garyvee’s reference really hit the message home. Putting in the time to care cannot be solely put down to a dollar value. Over time it’s merely “priceless”! Flowtown – Social Media Marketing Application

The Trials and Tribulations of Being a Third-Party Social Platform Provider

Twitter restricts API for developers

Jugnoo is all about helping to grow your business using all the social media platforms your potential customers are likely to use. To do that, those of us who help bring you tools like Jugnoo’s Social Dashboard and our social media analytics tools are reliant on the interfaces (or APIs) that social networks like Twitter [...]

Sh*t Memes Say About Your Brand

Shit memes say about your brand

From the Sh*t Girls Say video series, to Big Bird, binders and bayonets images created during the recent U.S. presidential debates, Internet memes have become an extremely popular way to influence and participate in social discourse and pop culture. There have been a lot of articles written lately about what it means for a brand [...]

Five Key Elements For Your Social Media Policy

Social media business relationships

Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a [...]

The Social CRM 30-Minute Checklist

stopwatch

We’re all busy. You probably don’t even have time to read this entire post and will therefore be skimming the subheads to see if this content is important for you today. I totally get it. I’m the same way. My time is spent trying to balance what’s vital to my job performance and what is [...]

Tips from Canadian Startup Founders on Measuring Social Media Success

Start your engines

There’s been a lot written about whether or not it’s possible to truly measure the return on investment (ROI) of a business’s social media efforts – especially with a limited marketing budget. Meanwhile, many marketers argue that the impact of social media transcends the hard numbers or conversions that they are currently able to analyze. [...]

Obama to Win Election, Republicans to Win Senate and Hold House (#Infographic)

US election 2012

If 2008 was a watershed year for social media and political campaigns, with Barack Obama’s much-lauded use of Twitter and Facebook, 2012 has truly seen social media take a leading role in how the U.S. election looks set to pan out. With far more platforms than four years ago, and candidates Obama and Romney both [...]