Social Media is a Business: Social Media Presence Management
We’re all busy. You probably don’t even have time to read this entire post and will therefore be skimming the subheads to see if this content is important for you today. I totally get it. I’m the same way. My time is spent trying to balance what’s vital to my job performance and what is [...]
It’s a tale as old as time. True as it can be. Barely even friends…..wait, I’m sorry, I went all Disney on you for a second there, but the sentiment is the same. It seems like we’ve been having this conversation ever since we’ve been talking about Social CRM systems. There are two schools of [...]
You see, gentle readers, they wouldn’t call it ‘TGIF’ if it wasn’t for the ‘thank’ part. I mean, could you imagine if you were only moderately pleased, yet largely indifferent, that is was Friday? Then they would refer to this feeling you have, week after week, as ‘MPYLIIF’ – and that is… just a lot [...]
There’s an old example many of my teachers used growing up to display a number of different points. My teacher would show a jar on a table surrounded by a plethora of different-sized rocks. The task is to get all of the rocks into the one jar. No matter how you try, the only way [...]
Welcome back to our weekly recap for our (increasingly popular) Tweetchat where we discuss all things social business – #sCRMchat. This week, we looked at how small business owners and entrepreneurs can use Social CRM to gain a distinct competitive advantage in the marketplace. Now, we’re usually a pretty engaged group, but this week we [...]
Are you trying to win new clients and keep them coming back for more? Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. There are many different ways to do this. Let’s take a look at a few commonly used tools and tactics for selling [...]
I was flattered (and a bit surprised) when Hessie and Danny over at Jugnoo asked me to speak at Social Mix 2012. We’ve been in conversation about the challenges around measuring the marketing effect of social media since we met. I guess I said something of interest. So what did I speak about? My presentation [...]
There has been a lot of discussion lately about automated posts to social media channels and how those activities somehow miss the “being human” point of social media. I have been evangelizing the use of social media for the humanization of brands and organizations for quite some time, but even I think there are times [...]
Welcome to another weekly recap of our fast-growing Social CRM chat on Twitter. This week, we talked about the relevance of Social CRM in the relams of small business owners and, as usual, enjoyed a fantastic discussion around this topic. We’ve rounded up some of the highlights from the chat for you to enjoy below. [...]
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