At Jugnoo, we like to think we’re pretty adept with the latest smartphones and mobile technology. From iPhones to Androids, tablets and more, there’s a veritable mini-turf war going on at Jugnoo HQ as to which is the best platform. All that aside, however, there’s another big question at stake – do we lose our [...]
March 28, 2012 By Leave a Comment
The Problem With Geo Located Marketing
Location based (or geo-located) marketing continues to receive a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet… For the most part, we’re still being safe and boring [...]
March 13, 2012 By 27 Comments
Does Your Blog or Website Embrace Mobile Browsing?
Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones [...]
March 6, 2012 By 2 Comments
Tablets and Smartphones Make SoLoMo Here to Stay
This is a guest post by David Dague. There has been a lot of talk about the convergence of Social, Local, Mobile – or SoLoMo - over the past few years but the data hasn’t been there to truly support it. The 5th Annual comScore Local Search Usage Study from Localeze and 15miles set out to [...]
February 28, 2012 By
The Race for Mobile Supremacy and How It Affects Your Business Strategy
If social media was the big thing in 2010 and 2011, then mobile is clearly leading the charge for the hearts and minds of both businesses and consumers in 2012. This shouldn’t come as a surprise for anyone monitoring the trends and activities over the last 12 months or so. While QR codes and push marketing [...]
February 16, 2012 By
SMWTO: Tech Pulse and Mobile in 2012
I had the pleasure of presenting at Social Media Week TO’s Official Launch Event: Pulse Check. The Premise: “The official launch event of Social Media Week Toronto, Pulse Check takes a hard look at the current state of digital and the future of the web. Who is online? What are we doing with the advent [...]
January 11, 2012 By
Mobile is the New Digital Native – Are You Ready?
Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals. Which is why this report from Exact Target is key reading for any business, small or [...]
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