Social Media is a Business: Social Media Presence Management
The new marketing meme, “Big Data” has captured everyone’s attention. The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to the mountain of datasets that have grown so large “they become awkward to work with using on-hand database management tools”, per Wikipedia. The graphic below suggests:
I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. You have to [...]
Today is a very cool day for Jugnoo. Our JugnooMe platform has gone through a major revamp and it’s absolutely outstanding (if I do say so myself). If you have been lucky enough to be one of our early Beta users (and thank you!), then you will be pleasantly surprised by the sleek new look [...]
We’re sure you’ve seen this awesome video from Hoodwinked Films shared on the interwebs in the last week or so. It’s called #CallMeObsessed. The background? Two guys develop an unhealthy obsession with Carly Rae Jepsen’s smash hit “Call Me Maybe”. It’s garnered some amazing views and is one of Jugnoo’s Seed videos for our newest [...]
Location based (or geo-located) marketing continues to receive a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet… For the most part, we’re still being safe and boring [...]
Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand [...]
This is a guest post from Karim Kanji. It would make sense. Banks being active on social media, that is. If you’ve seen TD’s “odd couple” commercial you’re probably aware that banks want to portray themselves as becoming a financial “convenience store”. They are open before you get to work and they close after you’ve [...]
For me, the best marketing or advertising success stories are exactly that – real stories. People connect with people, and that’s when the magic happens. Sure, brands and products are important – but if you don’t touch that inner emotion that takes a potential customer from intent to the buying trigger, then you won’t get [...]
The last 4 months have been a whirlwind and I’ve come to reflect on where I’ve been and where I am today. I have been tapping into social media since my Yahoo! days and I’ve come to really love the medium. It goes against the grain of me as a traditional marketer, whose thinking has [...]
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