Social Media is a Business: Social Media Presence Management
There’s been a lot written about whether or not it’s possible to truly measure the return on investment (ROI) of a business’s social media efforts – especially with a limited marketing budget. Meanwhile, many marketers argue that the impact of social media transcends the hard numbers or conversions that they are currently able to analyze. [...]
Three years ago, I detested baseball. I thought it was endlessly boring, I didn’t enjoy watching it, and I never thought I could enjoy playing it. However, a job opportunity opened up and a cursory knowledge of baseball was required. Interested in a job in the sports industry, I gave baseball a second chance and [...]
A few years back, I knew a guy who always had a great idea up his sleeve. He’d share these ideas with anyone that was in his company, and tell of his grand plans for when his ideas made him rich. They would invariably involve Salma Hayek, a yacht and six months at sea… Everyone [...]
This is the second part of a special two-part post from the Jugnoo algorithm and language scientists, looking at the complexity of natural language and lead gen opportunities in social media. Yesterday we looked at Machine Learning – today we look at how to put the science and technology into practice. Machine learning greatly compliments [...]
Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key [...]
A lot of the time, we look at ways we can be outrageously creative. We think of ways to outshine that viral video our competitor lucked out with. Or we look at the craziest competition we can offer that ties social media, mobile, print and online marketing all into one kickass promo. Or we think [...]
Often, we change things based on what we see in front of us, or based on perceptions of what we feel is in front of us. It may be that our sales channels are bringing in less than 12 months ago; so we change the sales team or manager. Or, our customers are leaving in [...]
If you take a look at a list of the oldest companies in the world, you’ll see the glaringly obvious fact that the majority of the companies listed are Japanese. Germany makes a good argument for having a fair few, while the U.S. begins a late charge once they broke away from British rule. The rest [...]
When we set out to introduce our company to the world, we were thinking BIG. We had ambitions of putting Jugnoo on the map but we didn’t have a whole lot of time to do this. We needed to raise our brand awareness and drive to meeting some short-term objectives so we put our heads [...]
130 Subscribers Subscribe
1,002 Fans Like
2,988 Followers Follow
86 Subscribers Subscribe