Social Media is a Business: Social Media Presence Management
Earlier this month, I posted a story about the pros and cons of using digital storytelling to generate sales leads. One of our readers, Elliot Dwennen, made a very good point in his comment on that blog. Elliot’s point? Story is more compelling and brings an emotional attribute that content marketing cannot live and breathe [...]
Unless you’re Tony Stark, recognizing and celebrating your own amazingness is probably a bit of a trial. In general, we tend to be good at spotting our weaknesses—and feeble when it comes to promoting our strengths. Sometimes you need to dial back the modesty and step into the spotlight. The question for the shy and/or [...]
Imagine being in a room with your best friends, your idols – with all the time in the world to kibitz, share and ask questions. Welcome to social media cocktail hour – it starts when you login to your favorite hangout. Anything goes here: I love you, I like you and I’m so done with [...]
Digital storytelling, also known as content marketing, has become the foundation of a strong social media strategy. It helps businesses attract more followers, people to link back to your blog and website, and generates word of mouth and sales leads. A blog, for example, is a great way to have a continuous dialogue with new, [...]
I had prepped a post for today that looked at personal branding versus reputation because, to be honest, I was beginning to lose track of where one ends and the other begins. Then Erika Napoletano came sliding onto the Jugnoo playground saying that personal branding’s kind of a loose concept anyways when it all boils down [...]
And I’m not really supposed to swear while I’m doing it, which adds an entirely different layer of “sh*tballs” to the “I need to write a guest post tonight” equation. I’m just sitting here with two dogs and half a glass of red wine thinking: What in Sarah Palin’s underpants do I know about personal [...]
A brand is an intangible asset. It’s influential, definitive and radically important to primary, secondary and tertiary objectives in the environment in which it operates. There is a conventional or traditional way of perceiving what a brand is. Most believe it to be a logo, a tagline or an image. Different people will provide you [...]
“Be yourself; everyone else is already taken.” ― Oscar Wilde When it comes to sharing your thoughts and feelings with the world online and through social media, it’s important to just be yourself. Not only will this set you apart from everyone else (because no one else is just like you), but the more your [...]
Forgive the metaphor. It’s hard to resist because I’m an Aquarius and also because the weather these days has been unseasonably summery. When you think about your social media personality are you a diver, jumper, wader or splasher?
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