Social Media is a Business: Social Media Presence Management
From the Sh*t Girls Say video series, to Big Bird, binders and bayonets images created during the recent U.S. presidential debates, Internet memes have become an extremely popular way to influence and participate in social discourse and pop culture. There have been a lot of articles written lately about what it means for a brand [...]
We’re all busy. You probably don’t even have time to read this entire post and will therefore be skimming the subheads to see if this content is important for you today. I totally get it. I’m the same way. My time is spent trying to balance what’s vital to my job performance and what is [...]
There’s been a lot written about whether or not it’s possible to truly measure the return on investment (ROI) of a business’s social media efforts – especially with a limited marketing budget. Meanwhile, many marketers argue that the impact of social media transcends the hard numbers or conversions that they are currently able to analyze. [...]
When you first joined Facebook, you connected with everybody from your sixth grade BFF to your college roommate’s little sister. You followed everyone back on Twitter — just the polite thing to do, right? When Google+ launched last year, you circled with wild abandon. Whether you’re on one network or five, building connections brings no [...]
When you’re new to Twitter, it’s easy to get stuck in the “I just don’t get it” rut. I’ve found that this often comes down to one of two hurdles: Twitter is a blank slate. Twitter is what you make of it – which means that, until you start following people relevant to your interests, [...]
Many real estate agents and developers use social media to attract new business. But is there a right way and a wrong way to build customer relationships online? To find out, I spoke with two Toronto real estate agents Chris Borkowski (@CondoChris) and Mark Savel (@SavelSells). I was curious on their insights into what works [...]
Are you trying to win new clients and keep them coming back for more? Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. There are many different ways to do this. Let’s take a look at a few commonly used tools and tactics for selling [...]
I will never forget about Social Mix 2012. The lessons I learned, the people I met or the experience I walked away with, will stay with me forever. But, before I start, let me begin by telling you how I ended up on the stage at SoMix2012.
This is a guest post by Geoff Livingston and Gini Dietrich. We enjoyed our live PowerPoint-less presentation at Social Mix 2012. When there are two people, it makes it easier to provide a more entertaining learning experience on what can be a difficult topic. So when we speak together we intentionally engage in a little [...]
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