All articles by Tyler Orchid

Tyler is the Manager of Strategy and Social Media at Zync Communications Inc. in Toronto, which is a strategic marketing communications and branding firm.

About Tyler Orchard

Tyler is the Manager of Strategy and Social Media at Zync Communications Inc. in Toronto, which is a strategic marketing communications and branding firm. He began his career in political PR after finishing his Masters degree from the University of Guelph. Tyler believes that our growth as professionals is dependent on our ability to challenge assumptions and create ongoing debate. Connect with him on Twitter, LinkedIn, Facebook, his Blog or the Zync blog.

July 3, 2012 By 14 Comments

Branding: It Isn’t a Stand-Alone Element

Social Branding

A brand is an intangible asset. It’s influential, definitive and radically important to primary, secondary and tertiary objectives in the environment in which it operates. There is a conventional or traditional way of perceiving what a brand is. Most believe it to be a logo, a tagline or an image. Different people will provide you [...]

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