Forgive the metaphor. It’s hard to resist because I’m an Aquarius and also because the weather these days has been unseasonably summery. When you think about your social media personality are you a diver, jumper, wader or splasher?
About Martin Waxman
Martin Waxman, APR, is a former PR and publicity guy turned social media strategist. He's currently a senior counselor at Thornley Fallis Communications. He blogs at myPALETTE, hosts the Inside PR podcast and can be found on Twitter at @martinwaxman. Martin also teaches social media at McMaster University, started three PR agencies, has written two books of fiction, wrote and produced films and was a standup comedy MC.
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