Social Media is a Business: Social Media Presence Management
Sometime back a few friends of mine Steve Taylor @stevenltaylor and Martin Byrne @mbyrne2323 had a philosophical and yet cynical discussion about this growing notion of the “Splinternet” which was initally coined by Doc Searles and Rich Tehrani. Thanks to Josh Bernoff of Forrester for bringing this back to light. He referred to a “Web [...]
Last summer I moderated a session at the CMA’s The Science and Art of Social Business called, “Who owns social media?”. Here was the approach: The advent of social media has sparked a new and ever evolving medium that does NOT carry with it the type of norms advertisers have been used to. It’s evolution [...]
Why social rocks? My first foray into social media some years back, I was confronted with a channel that seemed so vastly different than what I’ve come to know in my years as a digital marketer. I became enthralled with the notion of relationships driving business; with transparency and authenticity integral to delivering value. Willy [...]
I recently wrote a post in WhatsYourTech about my predictions for social media in the coming year. Here are some of the excerpts: Marketers know that the cost of acquisition by far is more expensive than retaining a customer. Social media provides opportunities to learn more about customers through dialogue but has also provided a [...]
Earlier last year, I wrote a post in What’s Your Tech entitled: Google vs. Facebook: It’s all about Privacy. My background is in database marketing and I am a firm believer in full disclosure to the consumer. This has been the practice for any one-to-one communication regardless of channel. It’s the reason why loyalty programs, [...]
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