Social Media is a Business: Social Media Presence Management
Hessie Jones has a passion for technology and positions herself on the cutting edge of the Internet, social media and video, and how they impact marketers and advertisers as the media landscape morphs with these devices. Follow Hessie at @hessiejones
When @GaryVee comes to town, he makes an impact. I’ve seen him a few times already and each time he makes me question about what I’m doing as a marketer in this evolving space. At #SoMix2012 July 26, Gary was in fine form, disrupting the mindset of traditional marketers and giving them a beat-it-over-your-head-or-die approach [...]
When we set out to introduce our company to the world, we were thinking BIG. We had ambitions of putting Jugnoo on the map but we didn’t have a whole lot of time to do this. We needed to raise our brand awareness and drive to meeting some short-term objectives so we put our heads [...]
He is one of the most accomplished boxers of our time. I still remember Lennox Lewis when he represented Team Canada and won a gold medal at the 1988 Seoul Olympics. He was only an amateur then. Can you believe it! After that Lennox Lewis went on to win 41 matches in his career– 32 [...]
The new marketing meme, “Big Data” has captured everyone’s attention. The rise of social, online behaviour, user content generation, not to mention increased mobile activity, has contributed to the mountain of datasets that have grown so large “they become awkward to work with using on-hand database management tools”, per Wikipedia. The graphic below suggests:
When Jugnoo had an opportunity to connect with @GaryVee, we decided to go all out and pursue him as a keynote for the conference of our lives: #SoMix2012. After all, GaryVee personifies everything right about social media. He is a living example of how success can be achieved by the small business guy who did [...]
Ahh, the promise of fame: “Kid, you’re gonna be a big star. Your face is gonna be up on billboards. You’re gonna make a lot of money. You’ve got the stuff of legends“ These days, 15 minutes of fame happens every minute of every day. The internet has transformed the way we live and consume [...]
It’s been one of my biggest angsts I’ve had to deal with ever since I started diving into social media – that new media has yet to prove itself. For any one company to spend the time to learn about social media they need to understand the underlying benefits, in particular, “What is social media [...]
I was intrigued by the following post from Peter Kim’s Reputation Matters. While it was written a few years ago, the same principles hold true. At its core the post makes sense indicating that your online conduct, who you associate yourself with and how you engage in those relationships have a strong bearing on your [...]
Today is a very cool day for Jugnoo. Our JugnooMe platform has gone through a major revamp and it’s absolutely outstanding (if I do say so myself). If you have been lucky enough to be one of our early Beta users (and thank you!), then you will be pleasantly surprised by the sleek new look [...]
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