Social Media is a Business: Social Media Presence Management
For me, the best marketing or advertising success stories are exactly that – real stories. People connect with people, and that’s when the magic happens. Sure, brands and products are important – but if you don’t touch that inner emotion that takes a potential customer from intent to the buying trigger, then you won’t get [...]
Phone > Email > Text > MMS > Blogging > Facebook > Video > Twitter > Google+: that’s a quick and dirty look at the basic evolution of our communication channels over the past few years. We’ve grown faster, smarter, more technologically savvy, and more efficient with the tools and services we use to communicate [...]
The Internet is a strange, huge beast. It is getting bigger, faster and more mobile each day. Ferocious social networks fight each other to be on top and gain more of our attention and personal information. An entire economy is generated from our browsing habits. This is the face of the Internet now. Enjoy. Created [...]
There’s a mindset among many business owners that they need to be on social media. Specifically, they need to be on Facebook; or Twitter; or LinkedIn; or have a blog; or look ahead to business options on Google Plus. This is usually fostered by fly-by-night consultants and agencies who tap into the fear factor so [...]
Smart businesses know that understanding your audience is key to your overall success. It doesn’t matter if you’re business-to-consumer or business-to-business focused – your audience, and their interaction with you, is what defines how well you meet your goals. Which is why this report from Exact Target is key reading for any business, small or [...]
According to the LinkedIn press centre, 1-in-20 of all LinkedIn profiles are held by recruiters. Additionally, Oracle’s Chief Finance Officer Jeff Epstein was headhunted for the position via his LinkedIn profile. And with 80% of companies using LinkedIn as a recruitment tool, it’s clear to see that social media (at least from LinkedIn’s side) is [...]
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