Social Media is a Business: Social Media Presence Management
Ancient philosophers believed life could be broken down into six different directions: Above, or Heaven – this reflects your dreams and hopes. Below, or Earth – this is your grounding and where you are now. Forward – where you want to be in your life. Backward – what you’ve overcome and left behind. Left – [...]
I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. You have to [...]
2011 was an interesting time in the evolution of social media. It was the year that many people got used to the real-time statusphere. It was the year that location-based social software really started to socially map out the “real world” and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not [...]
When we envisioned our social media dashboard JugnooMe, our key tenet was to make the social web simple, accessible and monetizable for everyone. This means a solo entrepreneur; a full-on corporation; an agency looking after clients; a non-profit; realtors, franchisors and much, much more. But goals are one thing; making it happen are another. One [...]
Location based (or geo-located) marketing continues to receive a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet… For the most part, we’re still being safe and boring [...]
Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones [...]
This is a guest post by David Dague. There has been a lot of talk about the convergence of Social, Local, Mobile – or SoLoMo - over the past few years but the data hasn’t been there to truly support it. The 5th Annual comScore Local Search Usage Study from Localeze and 15miles set out to [...]
If social media was the big thing in 2010 and 2011, then mobile is clearly leading the charge for the hearts and minds of both businesses and consumers in 2012. This shouldn’t come as a surprise for anyone monitoring the trends and activities over the last 12 months or so. While QR codes and push marketing [...]
Social media is many things to many people. For some, it’s a core part of their overall business and marketing strategy. For others, it’s a key player in driving traffic to their blog. For others, it’s a new toy they’re just beginning to play with. And for some, it’s about as interesting as pond moss. [...]
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