About Autom Tagsa

Autom is a collaborative communications and marketing professional with experience in several industries. He pays close attention to emerging web-based innovations and their influence on marketing, client service, corporate culture and business development. You can read more from Autom on his blog, or connect on Twitter at @autom8.

Big Data: Should Marketing Really Care?

Big data for social media marketers

Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand [...]