Social Media is a Business: Social Media Presence Management
Andrew Jenkins is VP of Strategy at Jugnoo. Before joining Jugnoo, he was the Head of Social Media Strategy for Royal Bank of Canada (RBC). He has spent the last fifteen years working in Information and Communication Technology (ICT) spanning social media, wireless, and e-business. Over his career, Andrew has worked with a diverse list of companies in North America and Europe, including Britain's National Endowment for Science, Technology, and the Arts (NESTA); Rogers; Bell Canada; InfoSpace; Compaq; and Microsoft.
Have you discovered some of your employees posting comments and content relevant to your company in social media without your permission or knowledge? This rogue behavior is one of the triggers for companies to establish and/or point to existing social media policies or guidelines. In some cases, it is not even necessary to have a [...]
The discussion about a social enterprise and managing social media at scale has been growing. One recent example is the ebook from Sprinklr that compiles thoughts and recommendations from 30 social media experts. A good read, I enjoyed much of what was shared. I have always been a fan of what Michael Brito, Nilofer Merchant [...]
There has been a lot of discussion lately about automated posts to social media channels and how those activities somehow miss the “being human” point of social media. I have been evangelizing the use of social media for the humanization of brands and organizations for quite some time, but even I think there are times [...]
“We don’t need to respond.” “They’re just a troll.” “They’re not an influencer. They’re nobody.” “If we wait long enough, it will all die down eventually.” “Why don’t they call customer service like they are supposed to?” “We don’t monitor that channel regularly so sometimes we miss things.” Sound familiar? Have you or someone in [...]
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