From the Sh*t Girls Say video series, to Big Bird, binders and bayonets images created during the recent U.S. presidential debates, Internet memes have become an extremely popular way to influence and participate in social discourse and pop culture. There have been a lot of articles written lately about what it means for a brand [...]
All Articles by Andrea Wahbe
Andrea Wahbe is a freelance B2B marketing strategist and corporate storyteller who played a pivotal role in the growth of online media businesses in Canada, such as AOL and Google. By day, Andrea writes about digital media and marketing trends and tips for Canadian startups and SMEs. By night, she’s an analog book reader, masters swimmer and experimental chef.
About Andrea Wahbe
Andrea Wahbe is a freelance B2B marketing strategist and corporate storyteller who has contributed to the growth of online media businesses in Canada, such as AOL and Google. By day, Andrea writes about digital media and marketing trends and tips for Canadian startups and SMEs. By night, she’s an analog book reader, masters swimmer and experimental chef. You can connect with Andrea on Twitter at @TheRunningStart or via LinkedIn.
There’s been a lot written about whether or not it’s possible to truly measure the return on investment (ROI) of a business’s social media efforts – especially with a limited marketing budget. Meanwhile, many marketers argue that the impact of social media transcends the hard numbers or conversions that they are currently able to analyze. [...]
Many real estate agents and developers use social media to attract new business. But is there a right way and a wrong way to build customer relationships online? To find out, I spoke with two Toronto real estate agents Chris Borkowski (@CondoChris) and Mark Savel (@SavelSells). I was curious on their insights into what works [...]
Are you trying to win new clients and keep them coming back for more? Social media provides new channels to attract, influence, engage and convert prospects into loyal customers through the sales funnel. There are many different ways to do this. Let’s take a look at a few commonly used tools and tactics for selling [...]
Earlier this month, I posted a story about the pros and cons of using digital storytelling to generate sales leads. One of our readers, Elliot Dwennen, made a very good point in his comment on that blog. Elliot’s point? Story is more compelling and brings an emotional attribute that content marketing cannot live and breathe [...]
Digital storytelling, also known as content marketing, has become the foundation of a strong social media strategy. It helps businesses attract more followers, people to link back to your blog and website, and generates word of mouth and sales leads. A blog, for example, is a great way to have a continuous dialogue with new, [...]
We all know the story of Gary Vaynerchuck (@GaryVee on Twitter), and how he grew his parents’ wine business by sharing his dynamic personality with the world through social media and his WineLibrary TV video website. (And if you don’t, check out the Social Mix 2012 conference web site for more information). But Gary is [...]
“Be yourself; everyone else is already taken.” ― Oscar Wilde When it comes to sharing your thoughts and feelings with the world online and through social media, it’s important to just be yourself. Not only will this set you apart from everyone else (because no one else is just like you), but the more your [...]
There are so many ways for business-to-business (B2B) marketers and sales organisations to find and stay in touch with customers online. For example, social media platforms like Twitter, Google+ hangouts, Facebook conversations, LinkedIn Groups and many more. But if you’re not using social networking tools to meet potential customers in-person, you’re missing out on a [...]