This article, by Debbie Hemley, features some key takeaways from an international gathering from marketers focussed on social media best practices. It includes: getting more leads with calls to action (CTA), experimenting with different CTA touchpoints, and giving content the priority it deserves.
26 Social Media Marketing Tips from the Pros
This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number of conference takeaways and buzz was immense. For this article, I’ve focused on 26 takeaways from SMMW13, including notable quotes by presenters and their session titles.
From the Social Media Examiner