Social Media is a Business: Social Media Presence Management
There are so many ways for business-to-business (B2B) marketers and sales organisations to find and stay in touch with customers online. For example, social media platforms like Twitter, Google+ hangouts, Facebook conversations, LinkedIn Groups and many more. But if you’re not using social networking tools to meet potential customers in-person, you’re missing out on a [...]
I’ve been thinking a lot about collaborative marketing lately, and how we can turn co-existing businesses more into partners and less about missed opportunities. I think there’s a great untapped market for someone that really wants to grab collaborative marketing and run with it. For example – imagine you’re going on a trip. You have to [...]
Raise your hand if you have never told a lie. Now, all of you with your hands up – drop them – cause you just lied. We all lie from time to time. White lies to avoid hurting someone’s feelings. Bigger lies to hide a horrible truth. “No dear, you don’t look fat in that.” [...]
“There is no marketing cure for sucking.” — Mark Schmulen, Constant Contact When you’re new to social media, getting people to notice you is near the top of the To Do list. How many times a day should you post? How do you get new followers? How do you even get people to notice you? But [...]
2011 was an interesting time in the evolution of social media. It was the year that many people got used to the real-time statusphere. It was the year that location-based social software really started to socially map out the “real world” and encourage face-to-face connections. Next generation social collaboration tools like Quora continued to make a splash, despite not [...]
It’s been one of my biggest angsts I’ve had to deal with ever since I started diving into social media – that new media has yet to prove itself. For any one company to spend the time to learn about social media they need to understand the underlying benefits, in particular, “What is social media [...]
It’s that time of week again – the weekend is coming (and it’s a long one here in Canada, yay!) so that must mean it’s time to share some fun stuff with you! So, without further ado…
This past weekend I was out and about with my son when something big happened. One of our last stops was at a local gas station. After filling up, I got back in my car and buckled up (of course). As we pulled away from the gas pump, I heard my son ask, “Hey Dad, [...]
This is a guest post from Gini Dietrich and Geoff Livingston. Integration is all the rage right now. We’re trying to figure out how to harness the wild, wild west feel of social media and incorporate it into a bigger marketing program. We’re trying to figure out how to measure our efforts, and figure out [...]
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