Social Media is a Business: Social Media Presence Management
Location based (or geo-located) marketing continues to receive a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet… For the most part, we’re still being safe and boring [...]
The other day my not-so-13-year old daughter asked me if she could set up a Twitter account. This is the same girl who, last year, didn’t want a blog because she was not ready to espouse her voice in a public forum. She eventually came around – much from peer pressure – and set up [...]
Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. And organizations benefit from knowledgeable teams who not only substantiate why a given trend is relevant but also understand [...]
In an increasingly crowded marketspace, you must do more to stand out and earn the mindshare of your customers. This is a lesson the Jugnoo team learned from our recent adventures at SXSW Interactive, and based on what we saw we thought we’d share with you some ways that businesses of all sizes can get [...]
This is a guest post from Karim Kanji. It would make sense. Banks being active on social media, that is. If you’ve seen TD’s “odd couple” commercial you’re probably aware that banks want to portray themselves as becoming a financial “convenience store”. They are open before you get to work and they close after you’ve [...]
Some interesting figures about mobile browsing and user activity: 38 percent of web users in the U.S. access the web from their phone (or 89 million people). 53 percent of Americans using their phones to go online do so at least once a day. 65 percent of mobile users aged between 18-29 use their phones [...]
Over the last few months, the team at Jugnoo has been buzzing about our expedition to Austin for SXSW 2012. Music, film, interactive, tech – we’re excited to be covering the conference in a variety of ways, from interviews with the founders of some of Canada’s hottest tech companies to bringing you the key insights [...]
It’s an exciting time for us here at Jugnoo. With the launch of our social marketing and engagement platform, JugnooMe, we’ve completed the first part of our journey toward making the social web accessible for everyone. We’re here because we believe that visibility on the web should be simple, accessible, and monetizable for all. Through [...]
This is a guest post by David Dague. There has been a lot of talk about the convergence of Social, Local, Mobile – or SoLoMo - over the past few years but the data hasn’t been there to truly support it. The 5th Annual comScore Local Search Usage Study from Localeze and 15miles set out to [...]
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