WhatsApp Is Now 500 Million Users

Remember this nice little chart we displayed a while ago?  Have to change the number of subscribers WhatsApp has… half a billion. It’s taken them 5 years to achieve this astonishing number. Facebook took 6 years….who’s next?

“Thanks to all of you, half a billion people around the world are now regular, active WhatsApp users. In the last few months, we’ve grown fastest in countries like Brazil, India, Mexico, and Russia, and our users are also sharing more than 700 million photos and 100 million videos every single day. We could go on, but for now, it’s more important that we get back to work – because here at WhatsApp, we’re just getting started.” - WhatsApp Blog

%social engagement %social listening

Compare What Facebook, Pinterest, & Instagram Give to Ecommerce Sites

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Interesting to see how Facebook, Pinterest, and Instagram contribute to ecommerce site traffic. Facebook has the biggest impact, and in some cases it really depends on how engaged the brand audience is. Petflow has the most engagement from their fans on Facebook, doing a combination of listening and engagement to get the best results. And [...]

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Social Discovery: Cracking The Code for Ecommerce Sites

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Some interesting insights from the 8thBridge Social Commerce IQ (SCIQ) report that challenges some assumptions about how retailers are benefiting from social traffic and social discovery. For one, Facebook reigns supreme in providing traffic to ecommerce sites, beating out Pinterest by a large margin (and everything else for that matter). Facebook is off the charts for [...]

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Turbulent Post Rocks American Airlines Brand

News of a girl who spoofed a terrorist in her tweet directed at American Airlines has probably increased the likelihood that more teens will copy the prank – rattling security forces and causing a major headache for large brands caught in the fray. The social media skies have been anything but friendly for American Airlines [...]

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