Interesting to see how Facebook, Pinterest, and Instagram contribute to ecommerce site traffic. Facebook has the biggest impact, and in some cases it really depends on how engaged the brand audience is. Petflow has the most engagement from their fans on Facebook, doing a combination of listening and engagement to get the best results. And of course having over 1 million likes on their fan page doesn’t hurt!
From the 8thBridge Social Commerce IQ (SCIQ) report.