8 Facebook Graph Search Pros and Cons for Marketing

A PEOPLE 300x255 8 Facebook Graph Search Pros and Cons for MarketingGreat article from marketing professionals who are using Facebook Graph Search to their advantage: retaining customers, using conversion measurement, drive engagement, building a community, and using Google Analytics to track leads.

Facebook Graph Search seems to have a lot of potential. With the improved search feature, we’ll finally be able to sift through all the user data on Facebook in an intelligent, intuitive way. For businesses and startups especially, features like Graph Search and Facebook’s conversion measurement tool sound promising [...] BY SCOTT GERBER

Social Media Dashboard has a Fresh, New Approach

Jugnoo, the social media dashboard, has a new trailer video:  Manage Your Social Media Presence • Jugnoo “Social Media is big, powerful, and full of insight. Social media marketing is the future of business, and with the ever-growing conversations on the social web, it’s hard to manage the conversations that matter the most.” What can [...]

Continue reading...

Having an Event? Maximize Your Social Presence

Students Sitting in Rows of Seats

An excellent article on how to leverage your live event with social presence, by promoting your hashtag everywhere, include social functions in your mobile app, have a social media command centre, and use social media for questions from the audience. 4 Ways to Maximize the Social Media Presence at Your Next Event — By Rachel Sprung [...]

Continue reading...

When Social Presence Evolves Into Social Business

Surveys show that an estimated 3.7 billion minutes are spent interacting through social networks each day, and traffic in social media accounts for 22 percent of the total time spent on the web. Because this works out to one in every 4.5 minutes online, company websites are no longer sufficient as a standalone solution. A [...]

Continue reading...

Converse Uses Vine to Run Social Media Marketing Campaign

Brands are getting very creative with Vine, and this is a good example of a social media marketing campaign.  Notice the partnership is with Urban Outfitters, benefiting the retailer and giving the brand exposure. Urban Outfitters, an early adopter of Twitter’s Vine app, is teaming up with Converse for a contest offering a cross-country trip [...]

Continue reading...